Rehearse separating deliverables from the number itself, offering two clear options that protect ROI logic. Anchor with value first, then present tradeable scope elements—phasing, seat tiers, or support levels—without apologizing. Ask which outcome matters most right now, and align the package accordingly. This trains your brain to solve instead of cave. Record the wording that keeps emotions cool. A rep recently preserved rate by reshaping rollout timing, and the buyer felt heard rather than cornered.
Create a visible list of acceptable concessions with their corresponding asks: longer term for implementation credits, broader footprint for training seats, reference call for pilot pricing. Role‑play the language that keeps this professional and human. Never give without naming the return. The ledger turns random discounts into principled agreements. Post your ledger template in the team space and update it weekly. Over time, it becomes your playbook for predictable, fair trades that protect value.
Practice quantifying the price of waiting using simple math and the buyer’s data. Frame with empathy, not pressure: here is what a quarter’s delay likely costs in lost conversion or excess manual hours. Invite the buyer to correct assumptions. This re-centers the conversation on outcomes rather than sticker shock. Capture the exact numbers used and refine them for the next call. Reps who master this calmly secure decisions without racing to reduce price prematurely.
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